The latest version of Shopware, 6.6.4.1, was released on July 3rd 2024.

Key features of Shopware 6.6.4.1:

Shopware version 6.6.4.1 includes several new features that aim to enhance the overall user experience and performance of the platform.

• AI Copilot: This feature leverages artificial intelligence to assist with tasks such as text-to-image generation, streamlining content creation, and enhancing visual marketing strategies.
• Advanced Tracking and Analytics: Integration with various tracking tools, including Google Tag Manager, Facebook Pixel, and Microsoft Advertising Conversion Tracking, allows for detailed monitoring and optimization of marketing campaigns.
• Enhanced Omnichannel Capabilities: Managing sales across multiple channels, needs more improvement and support to provide a more seamless and unified commerce experience.
• Customization and Flexibility: Emphasis on flexibility with open-source technologies, allowing for extensive customization and adaptability to meet unique business needs will be continued.
• Security Updates and Performance Enhancements: The release of several security updates and performance improvements to ensure a secure and efficient e-commerce environment.
• Improved Performance and Stability: Overall database schema and query optimizations are enhanced lead to have a better performance and stability.
• Matomo Analytics Integration: Seamless integration with Matomo Analytics includes GDPR compliance support , also includes customizable and cookieless tracking Matomo analytics is a privacy-focused analytics platform.
• Cross-sell and Upsell Features: To increase the average order value with new options that can be dynamically displayed during the checkout process for cross-selling and upselling products.
• Enhanced Personalization: Personalization options use dynamic product groups and flexible activation in settings for cross-selling and upselling.

Other features of Shopware 6.6.4.1:

Shopware 6.6.4.1 includes several other improvements and features:

• Improved Performance: Database query is enhanced with performance and optimizations like front end and back end operations are made faster.
• New Plugins and Extensions: Plugin management is improved for easier installations and updates with more plugins for functionality and customization.
• User Experience Enhancements: Product and category management features are enhanced and improved with usability and better navigation in the admin interface.
• Security Updates: Various security patches to address vulnerabilities need to overcome various security patches which is improved in measuring user data and privacy.
• Developer Tools: API capabilities are enhanced with third-party service for integration and easy custom development with documentation and new tools.
• Developer Tools: Payment gateway integrations are improved and enhanced for smooth customer service with easy shipping, checkout process, and tax calculations.
• Marketing and SEO: To improve search engine rankings with advanced SEO tools and marketing with promotion tools to have a new drive in sales.

Comparison between Shopware version 6.6.4.0 and Shopware version 6.6.4.1